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商品編號: 9-706-036 出版日期: 2006/05/15 作者姓名: Alfaro, Laura;Di Tella, Rafael;Vogel, Ingrid 商品類別: Other 商品規格: 11p 再版日期: 2006/11/21 地域: China;France 產業: Banking;Telecommunications 個案年度: 2005 - 2005
商品敘述:
The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with strong local competition and a difficult market. It remained unclear how Alcatel would be able to recover growth in the Chinese market. Initiatives were underway to increase focus on services over equipment, to increase Chinese research and development presence, and to merge with U.S. competitor Lucent.
涵蓋領域:
Competitive strategy;Currency;Exchange rates;Macroeconomics;Strategy
相關資料:
Case Teaching Note, (5-706-060), 20p, by Laura Alfaro, Rafael Di Tella, Ingrid Vogel
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